Rather than eye-catching logo monograms from high-end brands to indicate upper social status, the affluent class these days tends to go for the "Quiet Luxury" style.
No flaunting, no fuss - this trend is also known as "Stealth Wealth". It has been a hot and interesting topic for fashion enthusiasts around the world. Today, let's find out why Quiet Luxury is so popular.
What is Quiet Luxury?
Obviously, logo-free is a concept of Quiet Luxury fashion, but to master the style, you need to know more than that. Let's begin with its meaning and inspiration.
Learning about Quiet Luxury Fashion
Quiet Luxury is a fashion style characterized by understated elegance, refined simplicity, and high-quality materials. Unlike ostentatious displays of Loud Luxury, Quiet Luxury emphasizes subtlety and sophistication. It’s about wearing pieces that whisper wealth through their craftsmanship and exclusivity rather than shouting it with logos and flashy designs. Quiet Luxury style focuses on timelessness and durability, ensuring that each piece remains stylish and relevant for years.
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The Origin and Evolution of Quiet Luxury
In fact, Quiet Luxury has roots in the early 20th century when the fashion industry began to appreciate minimalist aesthetics and fine tailoring. During that time, Coco Chanel promoted simple yet elegant designs that contrasted with the extravagant styles of the time, she believed that if something is not comfortable, it is not considered luxury. Over the decades, the style evolved, influenced by designers embracing clean lines and high-quality fabrics.
Quiet Luxury has had a transformation recently, thanks to HBO's Succession, with elite appearances of the Roy Family in the hit series. In addition, the negative economic situation also contributes to this style’s popularity. It has become a staple for those who value discretion and refined taste, offering an antidote to the fast fashion frenzy.
Enjoying the art of dressing in Quiet Luxury involves thoughtful consideration of how to mix and match pieces to create an effortlessly elegant look. Note these key points to do it right.
Mixing and Matching Basics
Quiet Luxury relies heavily on the art of mixing and matching, as fundamental and simple clothes allow you to create multiple outfits. Keep in your wardrobe a white blouse, black trousers, an unpatterned T-shirt and a camel trench coat because they can refresh your look many times when combined with other items.
Because of this advantage, the focus is on quality over quantity, so each piece should be carefully selected for its durability and timelessness. More examples of essential Quiet Luxury items will be recommended in the next part! 
Choosing the Right Fit and Fabric
The fit and fabric of your clothing are always crucial. An oversized shirt or slim-fit jeans can be used for a Quiet Luxury style, once you feel comfortable. Clothes should fit well and highlight your silhouette without being too tight.
Knitted
Coolmax · Comfort stretch
Chambray
Linen-cotton · Melange
Linen-cotton
Multitrack stripes · Slub
Linen-cotton
Slub · Broadcloth
Linen-cotton
Slub · Broadcloth
Most of the Quiet Luxury staples are made of silk, cashmere, wool, linen and cotton because of luxurious feelings and long-lasting, hence you are suggested to opt for those pieces. Make sure you choose the appropriate fabrics for different seasons. In spring and summer, breathability is put on top, by selecting high-quality linen and cotton; while fine cashmere or wool are used to keep warm in autumn/winter.
Linen
Melange · Tan
Tweed
Wool Blends · Winter
Pure wool
2 Ply · Graph check
Making the right choice is not too serious actually, nowadays tailoring can make a significant difference. Hockerty provides services of making perfectly fitted garments that are as beautiful as off-the-rack items.
Timeless Colors and Patterns
Incorporating colors and patterns into your Quiet Luxury fashion is essential for achieving a look that is both elegant and enduring. This approach focuses on selecting hues and designs that transcend fleeting trends, ensuring your outfits remain stylish season after season.
- Neutral Colors: Clothing items having black, white, beige, navy, or grey exude sophistication.
- Soft Pastels and Earth Tones: Colors such as blush pink, soft lavender, muted sage, and warm caramel add subtle color, which is ideal for pieces like a cashmere sweater, silk scarf, or linen dress.
Pink Blazer & cream jeans
Products in the outfit
Credit: Malgorzata Kluz
- Classic patterns: Can add texture without overwhelming, opt for a houndstooth coat, pinstriped shirt, or herringbone blazer.
- Minimalist Prints: Consider small-scale florals, delicate polka dots, or simple geometric patterns.
Black Pinstripe Suit with White Patterned Shirt
Products in the outfit
- Monochromatic Looks: This means wearing different shades of the same color creates a sleek, sophisticated look. For instance, a light green blazer goes with trousers and a sage trench coat.
Essential Pieces for Quiet Luxury Style
Although Quiet Luxury is diverse in ways of dressing, several must-have items always embody the principles of elegance and simplicity.
Tops
Start building your Quiet Luxury collection with well-crafted tops, showcased through high-quality materials. A simple high-quality blouse, a cashmere sweater or a blazer can speak volumes about your refined taste. However, you don’t need to wear these pieces all the time to stay Quiet Luxury, freely choose your favorite linen shirt, cotton tee, or knitted sweatshirt. Just remember to prioritize subtle details such as delicate stitching or minimalist buttons that enhance the piece without overwhelming it. Neutral hues, of course, are always preferred.
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Bottoms
For chic and comfortable bottoms, tailored trousers, satin pencil skirts, and well-fitted jeans are key components. Keep in mind to avoid bold patterns and vivid colors, so that you can achieve versatility and timeless appeal.
Pay attention to the cut and fit because it may change the entire look; you can go for wide-leg pants and maxi skirts as long as the piece is suitable for your body shape and the overall outfit!
Footwear
Footwear in Quiet Luxury fashion is all about quality and comfort. Choose classic lines such as leather loafers with horse-bit, tassel, or classic penny loafers as well as ballet flats, or ankle boots. Especially for ladies, high heels can elevate your beauty with various tones and forms.
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No matter which pair of shoes you opt for, they should be made from high-quality materials and feature impeccable craftsmanship. Stick to minimalist and timeless designs to ensure they pair well with any clothes.
Bags and Accessories
In terms of high-end fashion, handbags are an essential item. They can even represent the voice and characteristics of the owner. If you are a fresher in Quiet Luxury investment, consider a handmade leather crossbody handbag or tote bag that is both functional and stylish. Flashy logos should be switched into meticulously crafted lines, creating a perfect bag with exquisite sophistication.
About accessories, simple gold or silver jewelry can add a touch of elegance without overpowering your look. A sleek watch is a good alternative. For women, elegance will be adorned with a waist watch having a glossy but clean design.
Quiet Luxury Brands to Know
Discover the leading brands that have blown the flame called Quiet Luxury, as well as high-end designs that are extremely friendly to all Quiet Luxury fashion enthusiasts.
High-End Quiet Luxury Brands
Several high-end brands epitomize Quiet Luxury. Brunello Cucinelli, The Row, and Loro Piana are renowned for their commitment to quality and timeless designs. Bottega Veneta and Loewe are two brands that have received a lot of attention recently for their logo-free items. These brands focus on exquisite materials and impeccable craftsmanship, ensuring that each piece is a worthy investment.
Although well-known for their unique monogram patterned pieces or branded logos, brands such as YSL, Celine, and Prada also have several clothing and footwear products that match the Quiet Luxury style.
Affordable Quiet Luxury Alternatives
If high-end brands are out of your budget, there are other affordable alternatives that offer Quiet Luxury. Maje, Sandro, and Max Mara provide high-quality pieces at a fraction of the cost.
We also have Everlane, COS, Arket, and Reformation for slightly lower prices. These brands emphasize minimalist designs and sustainable practices, making them ideal for those looking to adopt Quiet Luxury without breaking the bank.
We might be a bit biased, but for those who truly seek the freedom to define their own Quiet Luxury, Sumissura stands out as a unique option. At Sumissura, you’re not limited to what’s available on the rack—you have the power to design your own garments. This means you can select from a range of high-quality fabrics, and timeless styles which we tailor made to order for you to create a wardrobe that embodies Quiet Luxury. Every piece is made to measure, ensuring a perfect fit and unparalleled craftsmanship. With Sumissura, you can curate a collection that speaks softly yet powerfully of your refined taste, all while enjoying the luxury of personalization.
Shopping Tips for Finding Quiet Luxury Pieces on Budget
To find Quiet Luxury pieces on a budget, wait for the sale seasons such as Black Friday and Cyber Monday. You can look for second-hand shops and online marketplaces offering pre-owned designer items at reduced prices.
Another potential option is to have your clothing products custom-made. Many tailoring brands allow customers to purchase garments based on types, styles, colors, and fabrics. You have an opportunity to create your own Quiet Luxury items as your preference, well-fitting to your body shape at reasonable prices.
In short, consider investing in a few high-quality basics and gradually building your wardrobe over time. Quality over quantity is the mantra of Quiet Luxury.
Quiet Luxury Styling and Dressing Tips for Women
Once you have the essential pieces, learning how to style them effectively is beneficial. These tips will help you perfect your Quiet Luxury look.
Minimalist Approach
The minimalist approach is central to Quiet Luxury fashion. Focus on clean lines, neutral colors, and understated designs. Avoid excessive embellishments as if you were flexing your wealth, and go for pieces that demonstrate elegance through their simplicity. A minimalist closet not only looks sophisticated but is also easier to mix and match, creating a cohesive look.
A light blue top paired with a deep blue godet skirt and light-toned loafers can create a chic and effortless appearance. Keep accessories to a minimum, choosing simple yet elegant accessories like a silver bracelet or a pair of sunglasses.
Incorporating Trends Subtly
While Quiet Luxury is rooted in timelessness, it doesn’t mean you can’t incorporate trends. The tip is to do so subtly. For example, if animal prints are in vogue, opt for a small accessory like a scarf with a delicate print, or pair it with plain items. This allows you to stay current without compromising the overall understated elegance of your outfit.
Grunge outfit with trench and wide leg pant
Products in the outfit
Credit: Stefanie Drew
Another way to incorporate trends is through seasonal colors or updated silhouettes. You like the trendy wide-leg trousers or low-waist skirts? Then choose high-quality pieces in classic colors that can be styled with various tops and accessories.
Brown Blouse with White Wide Leg Pants
Products in the outfit
Occasional Adaptations
Quiet Luxury is versatile enough to adapt to various occasions and dress codes, creating a fun game for fashion lovers.
- Outing Days: Emphasis on comfort, casual yet youthful. Start with a pair of flare jeans, baggy jeans or a maxi skirt combined with a muted-tone top. Add a cardigan or a tailored blazer. Footwear should be loafers or ballet flats. Complete the look with minimalist earrings and a delicate bracelet.
Black Blazer with White Crop Top and Jeans
Products in the outfit
- Business Meetings: To make a powerful yet understated impression, prepare a navy or charcoal tailored suit, with a white button-up shirt and penny loafers. A leather handbag and a sleek watch can add to the sophisticated vibe.
- Evening Events: When it asks for a vibe of glamour, choose a black dress with clean lines and an elegant silhouette. Elevate the look with classic stiletto heels and a velvet or satin clutch. Be outstanding with some sparkle from discreet diamond studs or a delicate pendant necklace. A cashmere shawl or a collarless coat can provide warmth while maintaining the outfit's elegance.
Black Dress and Beige Blazer
Products in the outfit
- Weekend Getaways: Pack a selection of versatile pieces that can be easily mixed. Consider a lightweight coat, linen trousers and a few blouses. A comfortable yet stylish pair of sandals, sneakers or Chelsea boots can transition from sightseeing to a dinner date effortlessly. A large leather tote can carry your essentials while keeping you looking chic. Get inspiration from Gigi Hadid: prepare a pair of sunglasses for the daytime and a soft cashmere sweater for cooler evenings, then layer it with a trench coat.
- Special Occasions: Weddings or formal dinners are perfect opportunities to showcase quiet luxury at its finest. Pick a floor-length gown in navy, emerald, or burgundy. It should be made of minimal embellishments. Pair the gown with elegant heels and a matching clutch. Keep the jewelry classy and minimal; a pair of drop earrings can have just the amount of sparkle.
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Final Tips
As you embark on your journey to embrace Quiet Luxury style, remember that it’s more special than just a fashion trend—it’s a lifestyle choice that emphasizes quality, timelessness, and sustainability.
Sustainable Fashion Practices for Your Quiet Luxury Closet
Quiet Luxury fashion aligns perfectly with sustainable fashion practices. Invest in high-quality pieces that last longer, reducing the need for frequent replacements. Choose brands that prioritize ethical production and sustainable materials. By adopting these practices, you not only elevate your wardrobe but also contribute to a more sustainable fashion industry.
Embracing Quiet Luxury as a Lifestyle
Following Quiet Luxury is also about a lifestyle, rather than a fashion choice with a simple and classic appearance. It’s about appreciating the finer things in life without the need for overt displays of wealth. By focusing on quality, timelessness, and subtle elegance, you can cultivate a wardrobe and a way of living that exudes sophistication and grace.
FAQ
What brand is Quiet Luxury?
Several brands epitomize Quiet Luxury by focusing on craftsmanship and timeless design without flashy logos. Brands like The Row, Brunello Cucinelli, Loro Piana, and Bottega Veneta are well-known for their commitment to subtle elegance and high-quality materials. Their products showcase wealth through refinement rather than overt branding.
What is the theory of Quiet Luxury?
Quiet Luxury is rooted in the concept of understated elegance. The theory revolves around wearing pieces that highlight quality, craftsmanship, and timelessness. It’s about dressing in a way that whispers wealth—through luxurious materials and impeccable tailoring—without the need for loud logos or ostentatious displays of status. The focus is on long-lasting value rather than fleeting trends.
How to identify Quiet Luxury?
To identify Quiet Luxury, look for pieces that are logo-free and rely on the quality of materials, tailoring, and simple yet elegant designs. The fabrics will often include cashmere, silk, fine wool, and high-quality cotton. Quiet Luxury clothing tends to have neutral or muted colors, and the overall aesthetic is refined and minimalistic, ensuring the pieces transcend seasons and trends.
Is Quiet Luxury the new trend?
Quiet Luxury has become increasingly popular, especially among the affluent class who prefer discreet sophistication over flamboyant displays of wealth. Thanks to shows like HBO’s Succession, which showcased this style, Quiet Luxury is gaining attention as a new approach to dressing. It’s also seen as an antidote to the flashy fashion trends and the overconsumption associated with fast fashion.
Quiet Luxury vs Old Money Style
While both Quiet Luxury and Old Money style emphasize discretion and refinement, Old Money tends to have a more traditional aesthetic, reflecting a long history of wealth. Quiet Luxury, on the other hand, is more about modern minimalism and focuses on timeless pieces made with high-quality materials. Old Money style might incorporate heritage brands and vintage elements, while Quiet Luxury leans towards clean, contemporary lines.
How to achieve Quiet Luxury style?
To achieve Quiet Luxury style, focus on quality over quantity. Invest in tailored, well-made basics like cashmere sweaters, silk blouses, or wool coats in neutral tones. Stick to classic silhouettes that can be worn season after season. Accessories should be minimal and elegant—choose leather shoes or bags with no visible logos and opt for simple jewelry. Tailoring is key to perfecting this look, as well-fitted garments elevate any outfit.
What makes something Quiet Luxury?
Quiet Luxury is defined by the quality of materials, tailoring, and design. What makes a piece Quiet Luxury is its focus on subtlety and longevity, avoiding flashy logos or embellishments. The fabrics—such as cashmere, wool, and silk—must be top-tier, and the construction should highlight the craftsmanship behind each piece. It’s the opposite of fast fashion, focusing instead on enduring elegance.
How can I look quietly expensive?
To look quietly expensive, invest in high-quality, well-tailored garments in neutral or muted colors. Stick to classic, versatile pieces like a well-fitted blazer, trench coat, or a pair of leather loafers. Minimal accessories and timeless jewelry like simple gold or silver pieces can enhance the look without being showy. Avoid flashy logos, and ensure your clothes are well-maintained to achieve that polished, luxurious appearance.
How to identify Quiet Luxury?
You can identify Quiet Luxury through the fabric quality, construction, and minimalist design of the clothing. Quiet Luxury brands focus on fine tailoring, neutral color palettes, and luxurious materials like cashmere, silk, and wool. The absence of large logos or branding is another hallmark. You’ll notice the pieces speak through their craftsmanship and are designed to last, projecting understated elegance.
